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The joy of reading comes to life at this year’s Toronto Santa Claus Parade

TD’s support to children’s literacy was on full display as part of its Joy of Reading float at the Toronto Santa Claus Parade on November 19. Bringing the magic of reading to life for the more than 750,000 parade visitors, TD also invited five local children to take part in the float in recognition of their outstanding participation in this year’s TD Summer Reading Club (SRC) within the Toronto Public Library system.

“At TD, we understand the importance reading plays from an early age, which is why we are celebrating the holiday season with a great story at the Santa Claus Parade,” said Andrea Barrack, VP Community Relations & Corporate Citizenship. “By inspiring a joy of reading, TD is making a positive impact on children’s early education, and further enriching the lives of children and families in communities across Canada.”

Paulina and Nicholas were two of the children invited to participate in the parade. Both were recognized as reading champions and nominated to be part on TD’s Joy of Reading float by their local library for their participation in the TD SRC. This national program, led in partnership with the Toronto Public Library and TD Bank Group engages more than 700,000 kids each year.

  • This summer, Paulina read over 400 books as part of the TD SRC, also going above and beyond to help friends and newcomers register and participate in the program.
  • Nicholas is an avid reader, often checking out 50 books at a time (the maximum number of books that can be taken out at one time) and reading them within the same week. He is one of the first children each year to register for the TD SRC and participates in many of the ongoing programs throughout the year.

“It’s a thrill for these kids to be included in the Santa Claus Parade. They’re all enthusiastic TD Summer Reading Club participants who love a good story, and now they will have their very own to tell,” said Peggy Thomas, Manager, Children’s Services, Toronto Public Library. “It’s wonderful that we’re able to recognize them for their love of reading in such a special way.”